Lucidworks was ready to build their first custom 20x20 booth. I wanted to make sure it reflected the new sophisticated branding we developed while being flexible for the future. I drew the initial floor plan to accommodate multiple demo stations and a semi-private meeting area. Then the Events Director and I worked with a vendor on fabrication. A mix of hard and soft surfaces made re-skinning the booth for different shows a breeze. Parts of it could also be used for 20x10 and 10x10 versions of the booth.