As Creative Director at Lucidworks, I was tasked with both refreshing the look of the brand and documenting the brand officially. After doing some exploration through mood boards, we picked a direction that all further work would map back to. The brand would revolve around the interconnectedness of data and the spark of finding the right data at the right time. After testing a new palette and design elements across diverse projects, I authored and designed the brand guidelines so that our partners could help maintain this new, sophisticated look for the brand.