We wanted to put some provocative messages into Silicon Valley and beyond but "Life's too short for s*!#$ software" wasn't cutting it. I suggested replacing the cuss with an emoji and to test it with a few other messages. Our "pooji" went viral! When we put more up in other cities, the positive press and tweets kept coming in. Once requests for shirts started pouring in, we knew we had a message that was resonating with our audience that we could blow out to trade shows and online placements.
