New Relic's partnership with Major League Baseball meant multiple video placements, site takeovers and field marketing events. I worked with our copywriter to create a storyline that could work across enough video spots that the creative would stay fresh through the season. I led or was inolved in every step of the process including brainstorming, writing, sketching storyboards, editing, casting, prop design, set dressing and providing direction on the day of the shoot.
